Design: Taxi Studio
Project Type: Produced, Commercial Work
Client: Carlsberg
Location: Bristol, United Kingdom
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Bottle, Can
Printing Process: Foil Stamping

Taxi Studio has collaborated with Carlsberg on a major global rebrand, unifying its diverse markets with a simple yet versatile identity system that champions the principles of great Danish design.

Following extensive research into the brand's 171-year heritage, Carlsberg's famous brand elements have been carefully re-crafted for the first time in several years, striking the perfect balance between form and function.

These assets combine to form a coherent master brand-led identity system that works across packaging, promotions and POS materials for all of Carlsberg's global variants. The core elements include the logo, hop leaf, crown and brand typeface, as well as the signature of Carlsberg founder JC Jacobsen.

JC Jacobsen was a true pioneer of his time. His discoveries included a pure strain of brewer's yeast that ensured consistent quality every time, a gift he freely shared with the world in the spirit of improving beer for everyone.

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via Packaging of the World – Creative Package Design Gallery