Designed by Pearlfisher, United Kingdom.

Strategic redesign of the Simply Enjoy range to reflect the brand’s new super premium offer and positioning.

Brand strategy, identity design, tone of voice and packaging graphics.

A design that speaks to luxurious indulgence, focusing on the pleasures of food from around the world through vibrant color and photography that highlights the artisanal-style of the range.

via Packaging of the World – Creative Package Design Gallery