Creative Agency: Estúdio Guayabo
Designer Valquíria Rabelo
Photographer: Esther Azevedo
Project Type: Produced, Commercial Work
Client: Flávia Péret
Location: Belo Horizonte, Brazil
Packaging Contents: Book
Packaging Substrate / Materials: Tissue Paper
Printing Process: Risography
"Uma mulher" ("A woman", in Brazilian Portuguese) is a poem of forty stanzas, each one composed by three verses up to sixty characters, all of them started by the words "a woman". The idea of unity, contained in the title itself, contrasts with the possibilities of variation: the anaphora gives to the text a sense of enumeration, the appearance of a list.
The mechanical gesture of repetition guided the design of the book: loop staples were used to bind the pages, evoking an industrial look. Also, the chock between unity and variation motivated the production of two cover models (one green and the other one pink) with the same typographic structure.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/2wTxNm4