Design: BR – Design Firm
Project Type: Produced, Commercial Work
Client: Feliz
Location: Lisbon, Portugal
Packaging Contents: Brown Sugar and Nuts
Packaging Substrate / Materials: Plastic Pouch and Bag
Printing Process: Flexography

Feliz means "Happy" in Portuguese and is an Angolan brand that aims to offer a healthier food option and bring positivity to the market.

The graphics were strongly inspired by the contagious smiles of the African kids, and is represented the smile of a boy and a girl, allowing great opportunities of communication on the shelf.
The brand is cut and establishes strong emotional connections with the consumers.

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via Packaging of the World – Creative Package Design Gallery