Design: Family (and friends)
Location: United Kingdom
Project Type: Produced
Client: Dell' Ugo
Product Launch Location: United Kingdom
Packaging Contents: Pasta, sauces, bread
Packaging Substrate / Materials: Flow wrap, cardboard
Printing Process: Flexography

For over 90 years, Dell’ Ugo has been making the most authentic and innovative Italian pasta in the UK. It all started when Luigi Ugo left Italy in 1921 and came to London to begin work in a grocery shop. With no wages but a daily supply of flour and eggs, he painstakingly made fresh pasta by hand and was soon selling it to local hotels and restaurants. Luigi’s hard work paid off, demand from customers grew and by 1929 he opened his first shop at 5 Gerrard St, Soho.​

The business grew and evolved, but never lost that progressive and entrepreneurial spirit. The brand saw chocolate pasta, wholewheat pasta as early as 1967 and Luigi even began creating and supplying noodles to the burgeoning Chinatown!

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