Design: Getbrand
Location: Russia
Project Type: Produced
Product Launch Location: Russia
Packaging Contents: Rice

About the project
Mistral Trading is a well-known Russian grocery manufacturer. The company's products create a new quality of life, making everyday food bright and varied, and healthy food delicious. The key own brand – "Mistral" – is one of the 4 largest brands on the market, together with such players as Uvelka, AgroAlliance, National.

Task
Mistral commissioned us to redesigned the architecture of the pilaf rice line and enhancing the visual differentiation of the line within the Mistral brand, retaining the structure with two sub-lines: Blue (middle segment) and Black (premium).

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via Packaging of the World – Creative Package Design Gallery https://ift.tt/2E1iQ7W