Designer: Ines Somai
Project Type: Produced
Client: Zuegg / Original Zörbiger
Product Launch Location: Germany
Packaging Contents: Fruit Jam
Packaging Substrate / Materials: Jar, Glass, Paper
Printing Process: Digital Printing
Original Zörbiger is a jam brand born in 1873 in a small town called Zörbig, East Germany.
In 2002 they merged into multinational company Zuegg, who in 2019 decided to tackle the shelves with a complete rebranding. The brief required a design with an eye-catching aesthetic appealing to its important historical background.
“Ostaglie” means nostalgia for Communist life in East Germany. This was a key word throughout the entire design process, aiming for a brand that stood out and celebrated its local legacy, without appearing as a vintage product.
The bold colours combined with black and the absence of the fruits' classic imagery brings us back to the brand's historical roots while breaking the mould in a category that had become a redundant pattern on the shelf. The Zörbig tower celebrates local heritage and is represented with an additional version of the logo design.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/3loFKb2