Melgarejo is a well known brand for the excellence of their Extra Virgin Olive Oil. The image of the Premium selection is based on neatness and simplicity. Four elements form the proposal: typography (Colette. LuxTypo. Greg Lindy), color, illustration and materials (Paper board Symbol Card PremiumWhite by Fedrigoni). Once again we feel confident about color white as the main distinctive sign for the Premium selection.
via Packaging of the World – Creative Package Design Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/KZidN5PSi9k/melgarejo.html