Written by Randy Shaw, the CEO and Owner of Assemblies Unlimited, a full turnkey specialist in contract packaging, contract filling, and fulfillment services.
Food packaging strategies vary according to the goals of CPG’s and processors operating in competitive markets. And while various packaging styles account for producers' budgets and food handling requirements, the marketing and merchandising contributions of packaging continue to influence trends and retail shifts in the packaging industry. In fact, as eating and shopping habits evolve, packaging is predicted to become even more important as a marketing aid.
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