Design: Straight Forward Design
Location: United Kingdom
Project Type: Produced
Client: CocoaVia
Product Launch Location: Europe
Packaging Contents: Memory supplements

Mars Edge has launched Memory+, a new product in its CocoaVia™ supplement portfolio that focuses on boosting memory and brain function, with brand and packaging identity by Straight Forward Design.

CocoaVia™ has a portfolio of daily cocoa extract supplements that support heart and brain health, aimed at men and women over 40 who are proactive about maintaining their physical and mental health as they age. With Memory+, CocoaVia is introducing its first sub-brand that focuses on a specific health benefit. As with all of their products, Memory+ is backed by rigorous scientific research. In fact, 4 double-masked clinical studies show that the cocoa flavanols in Memory+ can improve 3 different aspects of memory after 8-12 weeks of daily use.

Mars Edge partnered with Straight Forward Design to create packaging and an identity that would differentiate Memory+ from the existing CocoaVia portfolio while still feeling part of the core brand, positioning it as a more premium product aimed at a target market that is specifically concerned with preserving memory and brain performance as they age.

With its clean and simple design, focused on its primary benefit – memory – Memory+ stands out from cluttered and cramped competitor designs and conveys its benefits in easy-to-understand messaging, while still reflecting the original CocoaVia™ brand. In addition, the lid features user-friendly copy to communicate how the product should be taken, to help consumers experience optimal memory benefits.

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via Packaging of the World – Creative Package Design Gallery