Mack's Eplecider (Apple Cider) is a non-alcoholic cider. Despite being a great product it was suffering from a label which reminded consumers of an in-house brand. Mack asked us to redesign the product, and position it as a beverage suitable for both everyday use and the more festive occations. Since the release of the new design in march 2014 sales have increased by 15 percent.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1BKSUBf