Creative Agency: bluemarlin
Client: Warner Edwards
Location: UK
Project type: Commercial Work

International design agency bluemarlin has designed packaging for the latest addition to the Warner Edwards portfolio, Victoria’s Rhubarb Gin. Available for a limited time only, the artisan gin launches this September exclusively at Fortnum & Masons.

The rhubarb, which once grew in the gardens of Buckingham Palace during Queen Victoria’s reign, is what makes this gin special. Over the course of the last century the rhubarb plant has found its way to Warner Edwards’ Northamptonshire distillery from the royal allotment via the President’s official residence in Dublin. Bluemarlin’s task was to create a design that told the regal story behind gin while also aligning it with Warner Edwards’ existing portfolio.

The design takes inspiration from the Penny Black, the world’s first adhesive postal stamp, which features the profile of Queen Victoria as it was first issued in 1840. Using the stamp’s black, grey and white colour palette, the charming design includes a portrait of Her Royal Highness surrounded by the leaves of her rhubarb plant.

via Packaging of the World – Creative Package Design Gallery