Design: HUEMON Design
Project Type: Produced
Client: Shackleton Taiwan
Product Launch Location: Taiwan
Packaging Contents: Alcohol
Packaging Substrate / Materials: Plastic
Prior to setting off for his Antarctic expedition, Sir Ernest Shackleton ordered 25 cases of Mackinlay’s Rare Old Highland Malt Whisky to bolster team spirit with his crew. It was with the whisky that brought the crew together to toast wives and sweethearts, celebrate birthdays and above all, foster a sense of team spirit that led them to survive and succeed against the hardest of odds.
In 2007, a century after the expedition, three cases of the perfectly preserved whisky were discovered, carefully excavated and thawed by the New Zealand Antarctic Heritage Trust. It was then the world renowned Master Blender, Richard Paterson, carried out detailed analysis to recreate this antique whisky, and used it as the foundation to create Shackleton.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/35PycYV