Total brand creation for this delivered-to-your-door nappies company started with the development of the logo, colour palette and packaging design. The logo’s stork convey’s the product’s unique benefit of doorstep delivery in a fun and relevant way. Back of pack graphics enhance the company’s understanding of parenting needs at various baby stages from weaning to toilet training through items useful to parents such as recipe cards, toilet training charts and activities for the kids.
The overall look is friendly, approachable and modern and underpins the simplicity of the product whilst using smart, clean graphics to communicate the mechanic and efficacy of the product.
via Packaging of the World – Creative Package Design Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/UPq425I0Ca4/little-rascals-nappies.html