Creative Agency: Imaginarte Comunicación Creativa
Project Type: Produced, Commercial Work
Client: Niceballs
Location: Alicante, Spain
Packaging Contents: Toy, antistress
Packaging Substrate / Materials: Cardboard

The whole world will be able to “touch their balls” and it has been popular pressure in social networks which has achieved it. Creatives who launched what was to be only an idea withstood for several months to make it happen, since the presentation video already warned that “the product was born exhausted”. It was then that social networks triggered an avalanche of “pre-reservations”, that in turn drove a crowdfunding project. All this has culminated in a toy which is stuck beneath the tables of hundreds of people around the world.

In just one year, this small creative team from Alicante (Spain) has turned into a small factory of “anti-stress scrotum” almost by chance.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/2ftPcc3