Design: Csilla Varga
Project Type: Student Project
School: Corvin Artschool
Course: Graphic Design
Tutor: Judit Tóth, Réka Holló-Szabó
Location: Budapest, Hungary
Packaging Contents: French toast, street food
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Digital printing
Burkolow has a playful, yet affordable brand identity that reflects the same in its appearance. During the design process we paid extra attention to the user experience: we wanted it to feel familiar not only to customers striving for redesigned flavors, but to those as well who are after classic, traditional family recipes, due to lack of time.
The idea of french toast evokes particular family memories in many of us. Our purpose was to grab this feeling and express it by creating a unique appearance through picking the right colors, applying simplified shapes and compact packaging, making Burkolow charming and engaging with these attributes.
Since its logo is endowed with a personality, it makes it even easier to bring it closer to the audience of every generations. By including additional brand elements, it provides us with the opportunity of carrying out a variety of uses.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/2xircld