Creative Agency: DanCo Decor
Project Type: Produced, Commercial Work
Client: TM Khortytsa
Location: Kharkiv, Ukraine

“You’ve heard of the golden rule, haven’t you? Whoever has the gold makes the rules!” – so spoke the well-known hero of the “Aladdin” cartoon – Jafar from the screen of our tv-sets in 1992. And it's hard to disagree with this quote. Gold and silver is known to mankind since ancient times, but these metals were available not for everybody. Only people with high status and wealth could afford such jewelry. Nowadays, of course, both gold and silver becomes more accessible to people, but it hasn’t lost either its value or nobility.

Items made of gold and silver have always been and will be the perfect present for any celebration. Frequently, such jewelry of precious metals is handed down with legends from generation to generation, becoming the true relic.

So, our Customer and we decided to combine the two “eternal values” such as refined taste of Ukrainian premium vodka and precious metal gloss. After a long work, there appears a unique product line of TM “Khortytsa” in gold and silver bottles with the shining mirror gloss. This effect has been achieved by the use of a metal film deposition technology in vacuum (vacuum metallization) with following printing with UV-curable inks.

Who knows, perhaps, in one or two hundred years someone’s descendants will find among the family jewels a bottle of TM “Khortytsa” still shining with a mirror gloss of gold or silver, uncork it within the family and corroborate that their distant ancestors knew the sense of beauty and had a very refined taste!

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via Packaging of the World – Creative Package Design Gallery