Design: Unfold Packaging
Project Type: Produced, Commercial Work
Client: Matcha Culture
Location: Bangalore, India
Packaging Contents: Matcha Tea
Packaging Substrate / Materials: Tin
Printing Process: Digital printing, Screen printing

Matcha Culture brings the finest tea, matcha, straight from the farmlands of Kyoto, Japan. The challenge was to create and manufacture packaging for a new product being launched in India, a market that is just seeing the rise of Matcha. We drew inspiration from the very essence of matcha – color, texture and heritage.

There are three different grades of matcha – premium, ceremonial and culinary. The illustrations remain the same on each of the grades but the backgrounds differ. The background color and texture of both premium and culinary grade are a different shade of green, each representative of the tea's color.

The tea is packaged in a matte gold airtight tin can with the Matcha Culture logo embossed on the lid.

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via Packaging of the World – Creative Package Design Gallery