Design: Backbone Branding
Creative Director: Stepan Azaryan
Project Manager: Meri Sargsyan
Designers: Christina Khlushyan, Eliza Malkhasyan
Location: Armenia
Project Type: Produced, Commissioned work
Client: Hellotex
Packaging Contents: Socks
Packaging Substrate / Materials: Carton

The Challenge
A socks manufacturing company approached us to create the packaging for their new collection Artsocks about some of the world’s most renowned painting masterpieces. The goal was to have a packaging that conveyed in the best way possible the name of the brand, the collection’s theme and would have powerful impact from an advertising point of view.

The Solution
Opting for the concept of the frame was the suitable answer for the packaging of these artwork socks.

In fact, no displayed painting is complete without the right frame: these two go hand in hand. Other than its obvious function of protecting the artwork and allowing it to be hanged, the frame permits the eye of the viewer to focus on the subject that it is surrounding and drawing attention to its content by highlighting its significance.

Given that the design of our client’s sock collection evolved around painting masterpieces, the concept behind our choice of packaging was to support this idea and take it a step further by turning those artsy socks into displayable and wall mountable ‘’sock paintings’.

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via Packaging of the World – Creative Package Design Gallery