Designer: Nishi Banka
Project Type: Student Project
School: Srishti Institute of Art, Design and Technology
Course: Visual Communication and Strategic Branding
Location: Bangalore, India
Packaging Contents: Detergent Bar
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

We were supposed to package a detergent bar for this project. The name of the bar was already given to us – Jhakkas.

It was quite challenging to come up with a packaging for a product that is so commonly used in India. Making something so monotonous interesting was a very intriguing project. After a lot of thoughts and iterations, I finally came up with my final design.

My first task was to change the shape of the rectangular soap bar. I wanted to experiment with a new shape that not only looked different but also made it convenient to use. Ultimately, I decided to go with a semi – circular shape.

The next step was to start with the packaging. I decided to go with doodles because doodling gives me the freedom to show what I wish to show. To make it look different from the soap bars we use to take a bath, I made doodles related to laundry. Doodle is something that has not been used very widely in packaging so far.

Once done, my final step was towards putting a label on the package. I decided to go with a band that would run around the semi – circular part of the bar.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/2wxykvK