Creative Agency: Brandimage
Project Type: Produced, Commercial Work
Packaging Content: Food
Location: USA

Brandimage, a leading global consultancy of brand equity architects and designers, announced that Monoprix, a major city center retailer in France and pioneer in upscale to-go food, has teamed up with Brandimage to launch its new Food To Go line for busy urbanites on the go.

HEALTHY SNACKING: GOOD FOOD EVERY DAY
The challenge: offering fresh, high-quality, healthy, affordable and practical products that are as appealing as they are tasty, all day long.
Staying ahead of the trends to meet the everyday needs of urbanites and travelers.

FRESHNESS AND TRANSPARENCY: TIME TO GET REAL
Brandimage created a graphic design that highlights appealing and ultra-fresh products. The line gets real through transparent packaging that focuses on the product selection, quality ingredients and simple recipes.

High-quality labels promote Monoprix’s commitments:

  • “Prepared by hand” on all sandwiches and salads
  • Fruits picked at their peak” on all fruit salads

RENDY ELEGANCE: SLEEK AND SIMPLE
The graphic identity is a trilogy of sorts, comprised of font styles that reflect a modern elegance, the brand’s iconic apostrophe placed at the center to introduce the selected products, and a simple and effective color code in black and white. Monoprix’s identity comes through effectively yet simply in a chic and trendy way.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/2wx2peR