Design: Straight Forward Design
Project Type: Produced, Commercial Work
Client: betty
Location: London
Packaging Contents: Feminine care
Packaging Substrate / Materials: Cardboard

Branding agency Straight Forward Design has created eye-catching packaging, brand guidelines and immersive educational materials for betty, a new lifestyle and femcare company that seeks to break down barriers and help girls navigate the growing-up years in a fun and fuss-free way.

betty’s parent company, It’s a Monthly Thing (an adult femcare supplier), spotted an opportunity to empower young girls and dismantle the taboo surrounding puberty with dedicated products and a subscription service. Research revealed that many girls were wearing bulky adult brands, so betty was created for eight- to 16-year-olds with the aim of helping them find the right product and fit for them.

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via Packaging of the World – Creative Package Design Gallery