Designer: Denis Kalinin
Project Type: Concept
Location: Moscow, Russia
Packaging Contents: Vodka

An alternative interpretation of iconic tale* of famous Russian writer Turgenev. The black colour label stand as the symbol for the muteness of the tale protagonist, Gerasim; key point of the tale – two bricks – performed via copper foil stamping. Curls and lines pattern represents schizophrenic thinking of Gerasim. Gerasim himself is not shown; instead of him his alter ego, little dog Mumu appears, jumping through the lifebuoy.

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via Packaging of the World – Creative Package Design Gallery