Agency: VY2 Studio
Designer: Felipe Amorim
Project Type: Produced
Product Launch Location: Brazil
Packaging Contents: Lavanda, moisturizing cream, oil, perfume, cosmetic, soap, skincare, natural, lavender
Packaging Substrate / Materials: plastic, paper, paper box
Printing Process: Digital printing, screen printing
We were challenged to create a packaging capable of expressing the origin of Lavana Brasileira without falling into stereotypes of the national market and being a premium product in the category.
A design developed to express the Brazilianness of the brand in a sophisticated and innovative way, green and yellow appear in a subtle way in composition with lavender flowers. The packaging also includes the development of a bottle that has, in the simplicity of its forms, small creases that connect to the design of the brand. Thus, it presents itself to the public by reframing segment stereotypes and proclaiming its own personality.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/2FQiLEW