Logo, brand identity for Stefos S.A. and packaging design for a line of premium quality fish roe products. Botargo is an exquisite Greek gourmet delicacy, therefore the packaging should reflect the quality of the content without losing its functionality. Stefo’s botargo was a new venture and it was important for the design to reflect a strong brand.
A set of assocciations were implied through colour. As botargo is a sea product, we chose blue, the colour of the sea, gold, the symbol of luxury, and deep orange, the colour of the product that also symbolizes the warmth and vitality a good treat provides.
The result is elegant, eye-catching and well-structured. A packaging design that mirrors the brand essence.
Award winning design in the "1st Gold Label Awards-December 2012"
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1reTByk