Design: Getbrand
Location: Russia
Project Type: Produced
Product Launch Location: Russia
Packaging Contents: Ice Cream

About the project
The history of Lipetsk ice cream begins in the distant 1962. Lipetsk ice cream was loved by residents of many cities of the former USSR, it was considered one of the highest quality and delicious.

Today the refrigeration plant occupies a leading position in the Central Black Earth Region, its products are widely distributed in more than 40 regions of Russia and beyond.

A task
Paying attention to the stagnation of sales dynamics, the company's management decided to redesign the product, setting us the task of creating a unique brand image that allows us to differentiate ourselves from competitors and convey the advantages and values of the brand to the consumer through visualization on the packaging, thereby strengthening trust in the brand.

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via Packaging of the World – Creative Package Design Gallery https://ift.tt/32Srb7v