Design: HUEMON Design
Project Type: Produced
Product Launch Location: Asia
Packaging Contents: Craft Beer
Packaging Substrate / Materials: 100% recyclable plastic
With the goal of changing the first impression of craft beer, SUNMAI Craft Brewery serves as one of the leading experts in the malt beer industry in Taiwan. The brewery was forward-thinking and believed that the packaging should be just as important as the product, hence requires a unique design.
Prior to working closely with HUEMON Design, the original packaging of Le Blé d’Or 1L size beer consisted of a costly insulation bag that completely covered the beautifully designed beer bottles and labels. Not only did this problem decrease brand exposure at retail locations like Costco, the packaging cost and materials used were also far from optimal.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/3iVXgAU