Manufacturer: Tolago Hard Seltzer
Co-Founder & Creative Director: Matthew McCormick
Location: United States
Project Type: Produced
Client: Los Angeles California
Product Launch Location: United States
Packaging Contents: Alcoholic Beverages, Hard Seltzer, CPG
Packaging Substrate / Materials: Aluminium Can
Printing Process: Screen printing
It is not news that the hard seltzer category is on fire, nor that many major beverage brands are adding their logo to a version of the same liquid that made the category explode two years ago. Conversely, Tolago – which has broad and deep roots in The Golden State – is “building from within our communities’ culture,” explains Tolago Hard Seltzer CEO, Nicholas Greeninger. “We took a page out of the hard kombucha playbook when creating the product by using the highest quality, real ingredients,” he says. “To us, every 50-year-old corporate beverage logo on a hard seltzer can is lazy and a bit opportunistic. Until now, not one hard seltzer brand had listened to consumers to push the category in the right direction.”
Tolago is based on all-natural ingredients, including ethically sourced fresh fruit juices, purées, and natural botanicals from Southern California, as well as fair-trade certified 100% organic agave nectar from Mexico. Clean of chemical taste, gluten-free, and 5% ABV, the flavors include Ginger Pear, Guava Mango, Cherry Rose, and Agave Lime. Available only in fully-recyclable printed standard cans from Ball, the seltzers are premium priced and come in 6- and 12-can cartons, with SRPs of $12.99 and $24.99, respectively.
The entire founding group grew up in California and the business is headquartered in Los Angeles. All founders surf regularly and have a strong commitment to sustainability, thus the fully recyclable, 100% plastic-free packaging and alignment with 1% For the Planet.
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