Design: La caja de tipos
Project Type: Produced
Product Launch Location: Spain
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Four-color, Pantone and emboss
When we started working on the branding and packaging for Urbanbeer, the project was still an idea and the partners had not started producing their beers. They were clear about what they wanted the naming to be and the reason why they had chosen it, and that was that they wanted to get away from the idea of craft beers (closer to rural environments in its beginnings) because the market was beginning to become saturated with these type of products and approach to a signature beer (possibly more linked to the urban environment), which was, despite possible similarities, more refined.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/2FS1NGq