Design: Direction – Design & Branding Agency
Project Type: Produced, Commercial Work
Client: Rainbowcake
Location: Hà Nội, Việt Nam
Packaging Contents: Mooncake
Packaging Substrate / Materials: Paper

The Mid-Autumn Mooncake Set contains the flavor of four seasons: Spring – Summer – Autumn – Winter.

Rainbow Cake’s mooncake is a packaging design project implemented by Direction Agency. The aspiration for the key visual and design style coming from “Wabi-Sabi” – one of the most important philosophies in the Land of the Rising Sun. Wabi means simple, in harmony with nature. Sabi means a flash of time. Together, Wabi – Sabi is all about finding beauty in imperfection.

Since Rainbow Cake’s mooncakes are made from the finest natural ingredients, the product packaging represents both the essence of the four seasons and the magnificent landscape of those countries having Mid-Autumn Festival in each season.

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via Packaging of the World – Creative Package Design Gallery