Messimvria, the name of the winery that also marks its location in Northern Greece, means “meridian” in Greek and “midday” too, the moment when the sun crosses the meridian and is about its highest elevation in the sky. Inspired by this we named the wines “ALTIUS”, the latin name for “higher”. At this growing zone the sun sets the ideal conditions to produce high quality wines. Two typographic elements prevail on the label and symbolize Sun and Earth. The sun is formed by the rotation of the letter A (ALTIUS) and the earth by the letter O and the backlash glyph.
via Packaging of the World – Creative Package Design Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/-ioVeEDovTI/ltius-wines.html