Designer: Tibor Hegedues
Project Type: Concept
Location: Hamburg, Germany
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper, Aluminium
Wensley Pithey was a South African-born character actor who had a long stage and film career in England. Between 1961 and 1976, Mr. Pithey periodically appeared in German advertising as „der Tchibo Kaffee-Experte“, a coffee expert, the testimonial for Tchibo coffee company. He appeared in black suit and bowler.
Mr Pitney is today the ambassador and eponym for a new generation of coffee culture – the "third wave of coffee". This packaging sends a clear signal against the mass consumption of the coffee-to-go culture. Coffee is once again regarded as a quality product with a high standard of craftsmanship.
No steaming coffee cups, unspeakable color gradients and exaggerated Photoshop collages on coffee packaging. A new aesthetic pampers our eyes.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/2fklFB6