Location: United Kingdom
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Incontinence pads & products
Packaging Substrate / Materials: Polyethylene bag or box, Renewable fresh wood-based pulp
BULLETPROOF PARTNERS WITH ESSITY TO LIBERATE THE TENA MASTERBRAND
London, September 2020: As part of a major brand overhaul, developed in collaboration with global agency Bulletproof, TENA underwent a taboo-busting repositioning exercise that shrugs off the outdated notion that incontinence should be embarrassing, or stop you living the life you want. Bulletproof were appointed to work with TENA in 2016.
Essity approached Bulletproof to build a distinctive Global Master Design for TENA that would support its ambitious growth plans. This was to be achieved through a stronger Masterbrand identity and packaging expression that unifies the vast array of products targeting specific audiences, securing TENA as global market and innovation leader.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/302L0HB