Creative agency: :OTVETDESIGN branding agency
Country: Russia
Project type: Produced, Commercial work

"Tamariani" Georgian wine branding.

Winemaking in Georgia started to grow rapidly 8 000 years ago and these days it is an integral part of the country’s history. Therefore, when creating a new brand name we decided not to tell the history of wine but use wine to tell history.

Tamara the Queen of Georgia is and has always been the most celebrated and worshiped character. The “Golden Age” of Georgian history is aligned with her name, poems were dedicated to her, and songs were composed about her beauty and wisdom. “Tamariani” is the most well-known ode. It’s the one we used as a guide for design a new brand of Georgian wine by depicting Tamara’s images of life and gests on every label.

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via Packaging of the World – Creative Package Design Gallery