Creative Agency: Asprey Creative
Project Type: Produced, Commercial Work
Client: Gourmet Organic
Location: Melbourne, Australia
Packaging Contents: Herbs and spices
Packaging Substrate / Materials: Plastic
Printing Process: Offset

Gourmet Organic’s mission is to make organic food an everyday staple for Australians.

We repositioned their brand, giving them the tools to help make this a reality. Key to that process was the redesign of their herb and spice packaging with a vibrant and fresh new identity system centred around a bespoke 'g' letterform that captures the naturalness of their products and forms the window in their packs. As the before and after image shows, this rebranding is a dramatic step up in communicating their brand values and in shelf standout.

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via Packaging of the World – Creative Package Design Gallery