Creative Agency: Asprey Creative
Project Type: Produced, Commercial Work
Client: Kez's Kitchen
Location: Melbourne, Australia
Packaging Contents: Cereal and biscuits
Packaging Substrate / Materials: Cardboard and plastic
Printing Process: Offset and flexo

The Kez’s Kitchen biscuit and cereal range had grown so quickly that some inconsistencies had crept in to the brand’s packaging. Time for an overhaul.

Kez’s Kitchen pride themselves on the fact that they are still a very family-run business and that their products are touched by human hands at every stage of their making.

We refocused Kez’s Kitchen on a brand-led positioning, bringing to life their hands on approach. This is a bold modernisation of the Kez’s Kitchen brand and packaging using hand drawn typography and illustration that beautifully captures the artisanal quality of their products.

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via Packaging of the World – Creative Package Design Gallery