Agency: Brandsummit
Photographer and designer: Álex Monzó
Project Type: Produced, Commercial Work
Client: Destilería Cerveró
Location: Valencia, Spain
Packaging Contents: Liqueur
Packaging Substrate / Materials: Glass Bottle
Printing Process: Screen printing

Firecrackers and Cazalla! A combination that means Valencia, also, the perfect inspiration to give life to an aniseed cream 100% from "la terreta".

The direction was clear, the packaging had to be a celebration of the Valencian identity, but without showing the more typical elements, as if it was a tourist guide. Quite the opposite. The goal was to show the pride of the region, a Valencian design for Valencians, with elements that everyone who knows where Cullera is located could understand.

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via Packaging of the World – Creative Package Design Gallery https://ift.tt/2OY15GI