Creative Agency: BBR Saatchi & Saatchi
Client: Elite Confectionery
Location: Israel
Project Type: Produced, Commercial Work

So how do you celebrate 80 years of existence?
You could boast.
You could create a retrospective movie of your highest achievements
You could celebrate with your consumers.

That's exactly what the ‘Elite Confectionery Company’ decided to do.
For its ‘Cow Chocolate’ brand's 80th anniversary the company .
released a special edition packaging of its chocolate bar.

The chocolate bars all had numbers on them ranging from 1 to 80
– so no matter how old you were,
if it was your birthday you'd have a funky way to join in the fun and celebrate.

Additional Credits
C.E.O: Yossi Lubaton
Executive Creative Director: Nadav Pressman
V.P. Creative Director: Amir Ariely
Copywriter: Eran (Shushu) Spanier, Tomer Gidron
Art Director: Aia Kujnitzky
V.P Group Account Head: Maya Salomon
Account Supervisor: Yogev Atoon
Account Executive: Shirel Moshe
V.P Production & Content: Dorit Gvili
Production manager: Bosmat Marmarely
Head of Strategic Planning: Shai Nissenboim
Planning Supervisor: Roni Arison
Strategic Planning: Lora Goichman
Design studio: Shake Design
Elite General manager, Fun & Indulgence Division: Eyal Dror
Elite Chocolate & Pastry Marketing director: Shay Haguel
Elite Chocolate category manager: Hila Elad
Elite Digital manager: Limor Barnea
Elite Brand Manager, Chocolate: Idit Maor

Read more

via Packaging of the World – Creative Package Design Gallery