Agency: Molivi – Design Studio
Art Director: Vicky Chrisafoudi
Project Type: Produced, Commercial Work
Client: OSFE-Logiscoop
Location: Athens, Greece
Packaging Contents: Tube/cream, syrup

‘HealthCare’ is a new dynamic brand of OTC pharmacy products created by OSFE-Logiscoop.

The brief: Create an easy to recognize, functional packaging design which stands out on the shelf while projecting a modern pharmaceutical image.

The project: We developed a simple packaging design, with vibrant colours to differentiate each product category. All important information is concentrated in a circle while with clear anthropocentric vectors we indicated the point on which the medicine acts. The brand we designed conveys the values of trusted and advanced pharmaceutical products.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/1LOqMog