Agency: Molivi – Design Studio
Art Director: Vicky Chrisafoudi
Project Type: Produced, Commercial Work
Location: Athens, Greece
Packaging Contents: Tube/cream, syrup
‘HealthCare’ is a new dynamic brand of OTC pharmacy products created by OSFE-Logiscoop.
The brief: Create an easy to recognize, functional packaging design which stands out on the shelf while projecting a modern pharmaceutical image.
The project: We developed a simple packaging design, with vibrant colours to differentiate each product category. All important information is concentrated in a circle while with clear anthropocentric vectors we indicated the point on which the medicine acts. The brand we designed conveys the values of trusted and advanced pharmaceutical products.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1LOqMog