Design: Alejandro Gavancho
3D: Oscar Sánchez
Project Type: Produced, Commercial Work
Client: Magia Piura
Location: Lima, Peru
Packaging Contents: Chocolate
Packaging Substrate / Materials: Plastic Doypack

Magia Piura is a brand that specialises in chocolate and cacao derivitives and is based in Piura, Perú where it produces a distributes its products. Piura is place well-known for its mysticism and there are parts of the province that still hold on to the tradition and beliefs of shamans and spells.

To create the packaging, we were faithful to the concept of magic: key to the place of origin. But this time, relating it to its surroundings; collages, textures and brighter colours which nod to local fruits and nature that grow close to the cacao plantations.

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via Packaging of the World – Creative Package Design Gallery