Designer: Juan Sebastian Paez Quevedo
Brand Strategist: Ana Peralta
Creative Director: Alejandro Peralta
Project Type: Concept
Location: Bogota, Colombia
Packaging Contents: Potato Chips
Packaging Substrate / Materials: Paper
Printing Process: Flexography

Paps is a brand aimed to the tween generation, a snack created for those who enjoy adventure and have the ability to imagine worlds in the shapes of clouds. The illustrations become the ones in charge of constructing the whole universe of the brand and identity. This illustrations became the core which created the whole universe and the branding identity.

Read more

via Packaging of the World – Creative Package Design Gallery http://ift.tt/2yl2kLJ