Designer: Supannee Leelaprathuang
Project Type: Produced, Commercial Work
Client: Chiwadi Artisan
Location: Bangkok, Thailand
Packaging Contents: Seasoning sauce
Packaging Substrate / Materials: Glass bottle with plastic wrap

Thai organic seasoning sauce made of coconut flower 'Chiwadi' is one of the products developed from the produces of coconut agriculturists living in the same community as the entrepreneur. Having low sodium but packed with the flavorful Thai taste, the brand's target consumers consist of health conscious individuals, people who are allergic to gluten and soy product as wall as the vegans. With Chiwadi's wish to develop their product to reach the premium level and wish to show how Thai coconut plantation are, there for the designer creates graphic of labels which using the image of a coconut plantation with a canal flowing through the middle to convey the origin of the product while the hand-drawn illustration interestingly adds more value to the brand.

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via Packaging of the World – Creative Package Design Gallery