The famous Swiss gourmet chef Reto Mathis (La Marmite, St.Moritz) believes that the world is full of the most delightful delicacies – and that it’s just a matter of knowing where to find the best. He is convinced that outstanding quality doesn’t have to be expensive. It’s this insight that inspired him to put together a small but perfectly formed range of delicatessen. In a nutshell: Reto Mathis’ Delicatessen stands for „natural products, great taste and no frills“.
On this basis the Swiss design agency TKF has created the brand strategy, naming, identity, packaging, retail and digital communications for Reto Mathis’ Delicatessen.
TKF’s aim was to create a brand and a packaging design that stands out in the crowded shelves of Swiss super markets and reflects its core values – exquisit product quality and class – in a reduced way.
via Packaging of the World – Creative Package Design Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/ZVz0LnEjSVY/reto-mathis-delicatessen.html