Design: Matías Francolino
Project Type: Produced, Commercial Work
Client: Granja Limay
Location: Vitoria-Gasteiz, Spain
Packaging Contents: Jam
Packaging Substrate / Materials: Plastic Cup
Printing Process: Foil stamping

Design of range of fruit jams traditional recipe. Granja Limay is a leading company of sweets and jams from Uruguay. It is more well-known in the local market for its products without sugar and dietetics, and decides to launch a new range of sugary products, for which a rupturist design was suggested that is differentiated from sugar-free products.

A type of illustration that resembled the traditional was chosen. The same with the choice of typographies, hand-rigth, rustic and expressive, that also remember certain hand-made and traditional elaboration. To all this we add an abrupt cut of color to differentiate the recipes and give visual impact.

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via Packaging of the World – Creative Package Design Gallery