Written by Mark Chapman, the Sales Manager for UK based custom and bespoke packaging specialists, Project Packaging.
Packaging design continues to evolve and push boundaries either through new materials or styles.
In an attempt to keep up with changing trends, many businesses decide to re-brand or re-design their packaging. Some brands update their packaging just to refresh their look and attract new audiences.
Either way, packaging continues to be a key element of your product’s marketing, so it’s important that you get the design right and consider the latest ethical packaging policies.
So, in case you’re about to re-brand or launch a new product, I’ve decided to investigate a number of emerging packaging design trends that you’re sure to see more of in 2015.
1. Hand drawn logos and labelling
With the rise of social media, brands are now more approachable and accessible to consumers. As a response, brands are developing an online personality which is helping them to take on a more relaxed and public approach to consumer relations.
Many brands are now transferring their online identifies onto offline marketing, especially through the use of personalised, handwritten or hand drawn elements on their product packaging. It doesn’t work for all brands, but whimsical, hand-drawn or hand-written typography adds a personal, human touch to packaging and suggests to a consumer that there is a face behind the brand.
Here’s an example from a large brand. UK based supermarket Morrisons’ has applied a personal touch to their tea bags packaging:
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1v5f80h