Agency: MAD Projects
Designer: Andy Nipon
Client: Levi’s Basics
Location: USA
Project type: Commercial Work

To launch Levi’s Basics, the brand’s new line of men’s socks, t-shirts and underwear, Mad Projects (the licensee behind the brand) knew they had to think outside of the traditional 3-pack of briefs. With a product that stands out for its traditional denim elements, they wanted a package that was both aesthetically pleasing and functional. Each package of the 3 Series line is designed to be a keepsake, a memento and used for more than just holding boxers on store shelves.

The 200 series box is designed as a working match strike.

The 300 series is a resealable Tyvek bag, perfect for keeping coffee grounds fresh.

And the 400 series is made of authentic wood paneling.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/1sqZM4s