Creative Agency: Chad Michael Studio
Client: Trautwein Distillery Company
Location: New York, NY, USA
Project type: Commercial work

Migrant {Malt "Scotch" Whiskey} is a distilled spirit from Germany.

I was contacted by the Trautwein Distillery Company to help them develop their new brand "Migrant".

They're a German based company who wanted to develop a brand on their late grandfather, Ken Trautwein, 1930's migration travels. The whiskey is uniquely made by using scottish blends from their next door neighbor in Speyside which are then aged in American Oak all the while being distilled in Germany. Truly a cross-cultural experience.

The solution was to use visual cues from his actual passport, passage, and the rawness that period reflected. Being minimal, rough, and building up the "craft" cues helped evoke the character of the story.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/1quAwEN