Creative Agency: TILT
Project Type: Produced, Commercial Work
Client: Seven Three Distilling Co
Location: New Orleans, USA
Packaging Contents: Distilled Spirits
Packaging Substrate / Materials: Glass Bottle
Printing Process: Foil Stamping, Tactile Varnish

The New Orleans craft beer and spirits industry is booming, and the Crescent City’s own Seven Three Distilling has emerged with a brand that’s quickly making a name for itself. To date, Seven Three has released Gentilly Gin, St. Roch Vodka and a limited-run St. Roch Cucumber Vodka to the retail market, with Black Pearl Rum, Marigny Moonshine, Bywater Bourbon and Irish Channel Whiskey either in barrels now or slated for production. The distillery partnered with Baton Rouge design and branding firm TILT to bring the brand to life, including company naming, logo and visual language, environmental design, trade collateral and website.

The centerpiece of the TILT-Seven Three collaboration is the full line of distinctive sprits packaging, including bottle, labels and case shipper design work. “From the beginning, we prioritized our packaging,” says Seven Three co-founder Sal Bivalacqua. “In a crowded spirits market, it’s really our identity — the way we stand apart and the way we educate people about our great city. We came to TILT with this big, ambitious love of New Orleans, but we weren’t quite sure how to articulate it. We can’t say enough good about what they’ve done for us.”

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via Packaging of the World – Creative Package Design Gallery