Designer: Kane O'Flaherty
Project Type: Concept
Location: London, UK
Designer Kane O'Flaherty created packaging and brand identity for soon-to-launch kids milkshake company Monkey Moo.
The brief was to design a product which was 'toy-like', something any kid would love to hold and show off in their lunchbox.
The design appeals to kids by picking up on the quality of the thick, smooth, 'yummy' factor of the Monkey Moo milkshake whilst also guaranteeing a quality product for parents in the choice of shape and materials.
The bold, illustrative graphic style is unique to the market and stands apart from the more visually cluttered branded competitors.
The use of a clean colour palette immediately conveys the flavour group whilst retaining the spirit and humour of the brand. This is heightened with the illustrative fruit patterns to be used across marketing material.
The pack design is intended to provide consistency for future range extensions whilst maintaining relevance across age and providing a platform for growth.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1sEak19