Creative Agency: Not Perfect | Y&R Vilnius
Art Direction: Irmantas Savulionis
Design: Irmantas Savulionis
Copywriters: Stefanija Jokstyte, Viktorija Rumiancevaite, Rokas Eltermanas
Project Type: Produced, Commercial Work
Client: Švyturys – Utenos alus
Location: Vilnius, Lithuania

Red Brick Brewing workshops visual identity

Running dune. Eel’s legs. Unknown shore.

TASK: To create visual identity for experimental Red Brick Beer Workshop, which has been set up in the 230 year-old red brick brewery on the Baltic Sea shore. A place where experiment and play with unconventional raw materials gives birth to small batches of unexpected and amusing sorts and flavours of beer.

SOLUTION: Compelling and natural, over-simplistic design embraces the sea, declining all the décor-enriched beer designs, trying to merge the playful nature of craft beer with the sense of technological simplification, giving the feeling of hand-crafted quality.

RESULTS: Employing vector graphics, we created modern minimalistic package design, conceptual seaside visual identity and a logo of a cart bearing three bricks, which stand for three distinct Red Brick Beer Workshop types of beer. Now every brick dreams of becoming a red brick…

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/1r0oD9G